The first document we wrote for this messenger wasn't a feature list — it was a list of things we could avoid collecting. Phone number. Contacts. Real name. Profile photo. The longer that list grew, the simpler the product became.
The result is the ID code. The only ways to find you on FadeTalk are a code like A3K9P and the invite links you hand out yourself. No contact syncing means no "people you may know" — and no unwanted discovery. Your email signs you in and is never shown to anyone.
Measurement follows the same principle. What we see is an anonymized event that a message was sent — not what it said. There is no profiling for ads.
Privacy and safety have to be designed together. So fading never becomes a hiding place: report and block live two taps away in every chat, and reported content is preserved for review.
We won't claim the principle is finished. But the direction is clear — collect less, keep less, and say so transparently. The details live on our privacy page.