The first document we wrote for this messenger wasn't a feature list — it was a list of things we could avoid collecting. Phone number. Contacts. Real name. Profile photo. The longer that list grew, the simpler the product became.
The result is the 5-character code. The only ways to find you on FadeTalk are a code like A3K9P and the invite links you hand out yourself. No contact syncing means no "people you may know" — and no unwanted discovery. Your email signs you in and is never shown to anyone.
Measurement follows the same principle. What we see is an anonymized event that a message was sent — not what it said. There is no profiling for ads.
Privacy and safety have to be designed together. So fading never becomes a hiding place: report and block live two taps away in every chat, and reported content is preserved for review.
We won't claim the principle is finished. But the direction is clear — collect less, keep less, and say so transparently. The details live on our privacy page.